For Immediate Release

Motivational Speaker and Author Says Terrorism Doesn't Change a Thing.

Guelph, ON (July 20, 2005) -- Following the brutal attacks in London, terrorism is once again on everyone's minds. The fundamental goal of terrorism is to bring about a change in people's behavior by creating a high level of uncertainty about the future. That definition could also be used to explain the daily life of Patrick Mathieu. His new book What’s YOUR Expiry Date? Embrace Your Mortality - Live with Vitality (ISBN 0-9738064-0-0 $14.95 at Amazon.com) aims to give readers the same powerful perspective.

Patrick Mathieu was born with a bad heart, which didn't have any significant impact on him as a child. When he was eighteen years old, a cardiologist told him that he was past middle age with the words "we hope you live to be 30".

Mathieu began to refer to his 30th birthday as his "expiry date" and later converted the numerals of that date into a barcode and had it tattooed on his shoulder to serve as a daily, personal reminder of the uncertainty of life and the need to make the most of each day.

It took Mathieu, now 35 and a husband and father, a number of years to come to terms with his own mortality, but when he did, he made a powerful realization. "None of us knows when we are going to die, yet all of us live as if it will never happen,” he says. This realization motivated Mathieu to become an award-winning inspirational speaker and share his message with people everywhere.

"Whether it is global terrorism, local street violence or unsafe drivers on the highway - all of us live in a continual state of uncertainty. By acknowledging, accepting and embracing your own mortality, you are able to live a life of power and a life free from fears and regrets. After all, what impact can Osama Bin Laden have on you if you have already embraced your mortality?"

Far from being morbid, Mathieu's book is an uplifting and empowering celebration of life. The book contains his "Mortality Manifesto" which provides readers with a process they can use to take control of their lives in a very real and personal way.

Visit www.whatsyourexpirydate.com.

To interview Patrick Mathieu, or request a copy of What’s YOUR Expiry Date? for review contact:
Heather Unwin, Publicist
E-mail: heather.unwin@mathieu.com
Phone: 1-519-763-6245